How Social Media Marketing Can Help Your Business

marketingstuff.net/how-a-digital-marketing-platform-can-help-you-execute-a-customeroriented-strategy

The digital era has changed the way that consumers connect with businesses, making it an extremely competitive marketplace. Social media marketing (SMM), which is a direct marketing strategy built on interaction with customers allows marketers to increase brand awareness, drive website traffic and increase sales by analyzing user data. This is where businesses can build their personas so that their customers can identify with.

Article by Emily C.